Plates, background elements, lighting vectors, parallax, perspective and the skill of melding images with practical elements on set. We always look at content with an eye towards what works creatively and technically.
Fair Use is becoming more and more relied upon within certain productions. I have intimate experience with Fair Use issues, not just the legal issues but the practical issues and pitfalls that arise when a production goes down this path.
Read my article: Fair Use in Television and Program Delivery
Synchronization and Master Recording Rights can be the toughest clearance to obtain. Free music abounds and what is Creative Commons? I can steer you to quality production music and audio sources. Cue Sheets easily handled.
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